Marketing changes very quickly as we know, but we try to stay ahead of the game by analyzing data, noticing what we notice in the market, and research.

When analyzing data, we gather information such as: who sees what, when, and how. Our job is to take the who, what, when, and how and find out the why.

Creating an experience as a brand matters because you are creating memorable and recognizable impressions. This allows you to connect with your audience on an emotional level. People don’t forget experiences or the way you made them feel.

We are showing your audience what it is like to work with you and keeping your product/service top of mind for when they are ready. An epic experience will cause them to rave about you to family, friends, and on social media.

So often, when we are feeling stuck we revisit the strategy and what we don’t think about are our thoughts, beliefs, emotions, and actions.

My first time investing in high-ticket coaching was a fifteen hundred dollar per month commitment. I had no clients on the books. I was in a job that I needed to get out of completely. I tuned into my intuition and I made a decision to operate from a place of my future self.

Burnout as an entrepreneur

It’s been a tough few years for many businesses. Uncertainty, risk, and pivoting have been common themes for entrepreneurs, leading to exhaustion.

What are you known for currently, and what do you want to be known for? Sometimes there is a disconnect with our audience. If you’re known for something you don’t want to be known for, that’s a problem. So what do you want to be known for? And what are you known for? Do they match? If so, rock on! Maybe what you need is even a slight up-level.

If you’re in need of a creative reset, Bottleworks Hotel has you covered. This boutique hotel with a luxurious experience is nothing short of extraordinary. Check out our weekend in review.

The million dollar question…

How to get more eyes on the content we are producing? Before we dive into this subject, I want you to know that more followers don’t always equal more dollars.

As an example: If you’re a Network Marketer with 100,000 followers, that might appear great, but what if they were all already in your company? They can’t join you, so it doesn’t do much good.

Do a follower audit. What do your followers seem to have in common? This may be the box that TikTok has put you in. If it’s not what you want to be known for on the platform, starting over is a good idea.

UGC stands for User Generated Content, this is when everyday people create content on the brands behalf.

You know those TikTok ads that don’t really seem like ads? Those were created by regular people which makes it seem less “salesey” and more authentic.

UGC is almost like combining word of mouth marketing with influencer marketing, and this is a big reason why it can be very effective.

Now How do I get it to UGC? Where do I start? How do I choose a brand?

Lets dive in!

Consumers aren’t necessarily buying from influencers like they were.

When an influencer promotes a skincare brand, and two days later, they are promoting another brand, there becomes a lack of trust.

And from a brand perspective, they probably aren’t seeing the ROI they were at the beginning of influencer marketing when it was hitting its peak.

It also became a space where the influencers all looked the same.

Consumers and brands are craving diversity, and more than “I love this product because…”!

Brands don’t need a large influencer following. Brands are craving regular engaged following with more diversity, authenticity, and connection.

When it comes to launching, people absorb sales content differently and they usually create sales content for the type of buyer they are.

Some people need all of the Facts and FAQ to make a purchasing decision. Some people need to buy by just feeling connected to the person, it doesn't necessarily matter what the offer is, but they want to be in the same room as you.

“Just give value” used to be a common phrase used in the online space and still very much is today, but for some reason, most mentors don’t teach you how.

Giving value can be so much more than teaching! (that’s right service-based providers)

As human beings, we are invaluable by nature, and sometimes I believe the best forms of value aren’t teaching at all. They are the moments we share, the messy parts of humanness that aren’t shared often enough.

So often, we sabotage our abundance. Did you know that 55% of women discount their offer before being asked? I want you to remember that if someone doesn’t buy your product, service, opportunity, etc., from you, they almost always eventually purchase something similar from someone else.

Along with the brand work, a fundamental reality right now is that we must ensure we provide ease and security to our community. People are tired. We are drained and exhausted. The simpler it is for them to find you, say yes to you, the better. The more ease and security you bring them, the more they will trust you to do business with you.

Branding is the cohesiveness and the representation of your business. Its purpose is to bring trust, recognition, and loyalty to your business.

Think of branding as the what or the who. Your brand is the way you/your business stands out amongst industry saturation. It helps separate you with the digital chatter and clearly explains to your audience why you are the perfect choice for them.

Brand voice is what helps set you apart amongst digital chatter. Expanding your company and delegating marketing & other communication tasks would be extremely difficult without a solid brand voice. It’s so vital for us to have these pieces in place for consistent messaging across all platforms and build that brand trust.

First, I want you to understand when to hire team members; just like anything else, you never really feel ready. This might mean you have to cut out expenses from elsewhere because you know that you can’t do it all on your own anymore to grow.

Before you start writing the copy for your content, do a quarterly dump where you identify any promotions, important events, and main priorities that you have going on in order to make your content effective.

A solid brand fosters community and connection. They make their people feel seen and heard while prioritizing relationships.Having a “cool vibe” isn’t enough to build a community of raving brand fans. It’s just a bonus. The best parts of your brand are how you make people feel, not the aesthetic.

Let’s talk about the difference between a Brand Guide and a style guide. A style guide should be a piece of your brand guide, but it is such a small piece in the grand scheme of your brand. It should also be the last piece, and I’ll tell you why. The visual side of your brand is adequately chosen when you have already done the work to hash out the foundations.