The strategy of actively seeking new community members who fit the description of your avatar. At The Weber Co., we start by defining our avatar on 3 different levels: demographic, psychographic, and behavioral information.

Brand Story is one of the most underleveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)

It’s no secret that maternity leave as an entrepreneur isn’t easy. Not only do you have every concern pregnant women have, but we want to make sure we are coming back to the business we have spent so much time building.

Today Steph is giving you an inside look at one of our mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood.

To build a bullet-proof business, we need to leverage an integrated marketing approach - one that includes omnipresence on more than 1 platform. You became a business owner to fill the gap in your industry and piecing together your marketing strategy may not be your zone of genius.