What are you known for currently, and what do you want to be known for? Sometimes there is a disconnect with our audience. If you’re known for something you don’t want to be known for, that’s a problem. So what do you want to be known for? And what are you known for? Do they match? If so, rock on! Maybe what you need is even a slight up-level.

UGC stands for User Generated Content, this is when everyday people create content on the brands behalf.

You know those TikTok ads that don’t really seem like ads? Those were created by regular people which makes it seem less “salesey” and more authentic.

UGC is almost like combining word of mouth marketing with influencer marketing, and this is a big reason why it can be very effective.

Now How do I get it to UGC? Where do I start? How do I choose a brand?

Lets dive in!

Brand Story is one of the most underleveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)