UGC stands for User Generated Content, this is when everyday people create content on the brands behalf.

You know those TikTok ads that don’t really seem like ads? Those were created by regular people which makes it seem less “salesey” and more authentic.

UGC is almost like combining word of mouth marketing with influencer marketing, and this is a big reason why it can be very effective.

Now How do I get it to UGC? Where do I start? How do I choose a brand?

Lets dive in!

“Just give value” used to be a common phrase used in the online space and still very much is today, but for some reason, most mentors don’t teach you how.

Giving value can be so much more than teaching! (that’s right service-based providers)

As human beings, we are invaluable by nature, and sometimes I believe the best forms of value aren’t teaching at all. They are the moments we share, the messy parts of humanness that aren’t shared often enough.

The strategy of actively seeking new community members who fit the description of your avatar. At The Weber Co., we start by defining our avatar on 3 different levels: demographic, psychographic, and behavioral information.

Brand Story is one of the most underleveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)

Today Steph is giving you an inside look at one of our mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood.

To build a bullet-proof business, we need to leverage an integrated marketing approach - one that includes omnipresence on more than 1 platform. You became a business owner to fill the gap in your industry and piecing together your marketing strategy may not be your zone of genius.