The 3 C’s of marketing

Packaging your offers and leveraging the 3 C’s of marketing - that’s what we are diving into today during a LIVE coaching session on BRANDED! Here’s the tea…

Well you are in luck, because today I am giving you an inside look at one of my mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood. 

Something we chatted about and like to implement with our own business and with our client’s business is reverse engineering. 

Here at The Weber Co. we focus on the client transformation first to decide the details of the program. The transformation piece tells us:

• What the duration of the program should be

• What features to include in the program

• What level of accountability and communication is needed

• And the price of the program (impact and income go hand and hand but that’s a whole other blog)

We also love to reverse engineer because it helps us meet your revenue goals. 

For example: 

$10,000 months can look like 10 clients at $1,000 per month 

or it can look like… 

100 clients at $100 per month program.

Another thing we teach at The Weber Co. are the 3 C’s of Marketing. The 3 C’s are:

Content 

Content should be 1 of 3 things: 

Entertaining Content - think memes, reels/tiktoks, fun & personal story-telling, and showing your personality.

Inspiring Content - transformational stories, before and afters, and mindset shifts our audience needs to make

Educating Content - Teaching & demonstrating, teaching new information, and helping them connect the dots

Now it’s important to remember here that content is just a tool. Without the next C that I mention, content is pretty useless. 

Conversations

Your content should serve the purpose of creating conversations with your champagne client. The two avenues of conversation that can happen on social media. Engaging and connecting, both are important but here is a difference: 

Engaging - this usually happens in the comment section. Everyone loves engagement on their content, so give this to the people who you would love to work with! Engagement is also a baby step that leads to connection. 

Connecting - connecting happens in the DM’s. This is a private forum where we discuss deeper and more emotional details about the problems we face. Connection is where we feel heard, seen, and eventually buy. Every marketing move we make is to deepen our connection with our champagne client. 

If you are unclear about who your champagne client is click here and register for our free  Access Your Authority workshop

Collaboration

Collaboration seems to be the marketing component people often forget about or put on the back burner. The thing is, strategic collaboration with other creators can: increase your brand exposure, build trust with your network, and demonstrate authority within your industry. 

** Important note about collaborations: your champagne client must be hanging out in their ecosystem. Here is a free 3-part mini course on finding your champagne client. **

In episode 106 of BRANDED!, we also take a quick dive into Chel’s business strategy and answer a few of her questions that you may even have yourself but first let me give you a run down of Chel’s story, brand, & business. 

After Chel experienced life-changing results in a health program being a postpartum mom, she knew she had to share this with other moms. 

She lost over 50 pounds, she had energy to keep up with the toddlers, and she felt confident for the first time in a long time. 

Chel became a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood. (If you know me, this hits close to home)

She is newer in the coaching industry and like many online entrepreneurs starting out, has an audience filled with college friends and some other people who aren’t quite her avatar at the moment.

An important thing to remember as you grow your audience is not to neglect the audience you currently have. The average person knows 600 people in real life, and we should never underestimate the power of referrals. Also, one of these members could become that exact avatar at any moment  and after watching her transformation from start-present, become a hot lead.

Some of the questions that we answered for Chel, are: 

“How can I create a multi-layered marketing strategy that keeps me in front of qualified leads?” 

or 

“How do I package my offers so I know, without a doubt, that I can help my clients achieve massive transformation?” 

My hope is that you find value in our conversation and are able to apply what you learn to your own business!

If you were on a coaching call with me, what questions would you like answered and what would the ideal overall transformation look like?