Along with the brand work, a fundamental reality right now is that we must ensure we provide ease and security to our community. People are tired. We are drained and exhausted. The simpler it is for them to find you, say yes to you, the better. The more ease and security you bring them, the more they will trust you to do business with you.

Let’s talk about the difference between a Brand Guide and a style guide. A style guide should be a piece of your brand guide, but it is such a small piece in the grand scheme of your brand. It should also be the last piece, and I’ll tell you why. The visual side of your brand is adequately chosen when you have already done the work to hash out the foundations.

It’s no secret that maternity leave as an entrepreneur isn’t easy. Not only do you have every concern pregnant women have, but we want to make sure we are coming back to the business we have spent so much time building.