Launch Evolution Academy

Build your brand’s authority while experiencing your biggest cash months yet. 

Clinking Glasses for Alysse:

After going through 30 Days to Clarity + Offer Suite Refinement, Alysse finally got clear around her unique avatar and created an offer designed to serve them in a high capacity. Within 3 months, Alysse hit her goal of a 5-figure month. Since then, Alysse has also built a six-figure business as a money coach for millennials.

Sounds familiar, doesn't it?

  • Your brand message has been a combo deal of copy-and-paste + the guessing game which means that your audience is confused AF and isn’t clear on how you can actually help them.

  • Your sales have been stop-go-stop-go because you don't have a consistent, simple launch strategy. 

  • Your current marketing strategy can best be described as “post and hope” most likely on one platform where you’re dumping all your eggs and relying on an algorithm to increase your bottom line.

  • You’ve “added value” through free content that is about 70% tutorials and how to’s which is NOT the thing that’s going to drive your audience to a conversion decision for your mid-high ticket offers. 

  • Your ideal clients aren't choosing you, leaving you with a lack of authority.

Here’s what’s holding you back from your 6-figure+ vision:

A simple and effective messaging and launch strategy that connects your brand energy to your ideal audience and creates big money wins.

I get it and I’ve been there too…

Back in 2019, I was hustling, working to get sales by relying on Instagram alone with no predictability in my monthly revenue. I knew my audience was confused about what I actually did and how I could help them. 

When I decided to invest in my own mentor and build out a strategy that leveraged my authority, the game changed. I tripled my revenue, went full time in the business, and grew TWC to a business that’s done nearly 7-figures in sales since 2019. Not to mention, I also had a baby during this time.

So yeah, if you can relate… I promise, there’s a better way.

Imagine if…

  • You were able to powerfully share your offer to consistently attract and retain your ideal buyers.

  • Your brand strategy connected with your ideal buyers with influence, excitement, and ease.

  • You could confidently create and share content that captivated your audience and grew your social platforms organically.

  • You had a repeatable launch plan that helped you create 5-figure MONTHS through your mid-high ticket offer.

  • You became the go-to authority in your field that everyone wanted to work with. 

Cheers-Worthy Moments:

Using our live launch strategy to share a new offer, Whitney made more in Q1 than she did in the entire previous year. This second stream of income expanded to 6-figures within 12 months for Whitney. 

What if your next launch could rock the socks right off your most aligned clients because your brand strategy is THAT powerful?

 And you’d feel completely in your genius zone, expanding your influence + income, launch after launch.

 Welcome to
The Launch Evolution Academy.

The 6-month group coaching program for coaches, consultants, and freelancers who are ready to scale their monthly revenue and grow their brand authority with a live launch strategy that works. 

When you combine an authority brand with a launch strategy that converts, you experience:

  • Meaningful cash infusions

  • Becoming seen as the ONE in your industry 

  • Flow and ease in your marketing strategy where your efforts are maximized 

  • “HELL YES! I’m in” clients with less objections 

  • Scalability in your business for the long haul 

The power of launching lies in the experience you provide.

You stay top of mind because you’ve created a meaningful experience + positioned your expertise in a way that you become the obvious choice for the transformation you provide. 

I call this
brand energy

And this is your QUANTUM LEAP power move.

Let me tell it to you straight:

We’re here to work with entrepreneurs who are ready to take bold action to make big money + energy moves. Apply now if you’re ready for your next level. 

After going through Offer Suite Refinement, Lyndsey cultivated packages for her Web Design & Development Business that led her to close a $15K client. Since then, Lyndsey has built a multi-six figure brand that serves clients like Marie Kondo.

What you get: 

  • Full curriculum with step-by-step modules walking you through our 3-phased success path for your brand

  • Launch timelines to help you stay on track to hit your goals

  • Swipe files and templates: think content, emails, scripts, pitches, slide decks, and more

  • Weekly group calls that are live teaching, Q&A, and hot seat coaching 

  • An accountability partner who’s in the program with you

  • Bi-weekly feedback opportunities on your work from our strategy team

By the end of LEA, you will:

  • Have a consistent message and strategy so you attract - and retain - your ideal clients.

  • Create a sales system that allows you to generate 5-figure months so you can spend more time with your family and do what you love. 

  • Establish yourself as the go-to authority in your industry.

  • Support your clients and generate repeat business by meeting them where they are.

Along with Weekly group calls that are live teaching, Q&A, and hot seat coaching, here’s how we support you: 

  • Phase 1: Defining Your Core Brand & Scalable Offer Suite

    Your brand is the reason people say yes to a buying decision with you which means having a foundation here is crucial to *sexy* sustainability and your authority + influence.

    During this phase you will…

    • Cultivate a sustainable and impactful brand strategy with magnetic positioning to connect with your most ideal potential clients.

    • Redefine your target audience and add on your avatar continuum, understanding who is best served by your brand.

    • Have a clearly defined signature offer and scalable offer suite packaged and positioned in a way to make waves in your industry.

    • Understand how creating a stellar customer experience journey fosters brand loyalty, builds trust, and increases retention and profit.

  • Phase 2: Organic Launch Sales System

    Having a quarterly live launch sales system allows you to create predictable cash infusions that spearhead your income growth and expedite your sales.

    During this phase you will…

    • Learn about our 5-3-1 launch model and be supported on deciding which to implement based on your offer and audience.

    • Create and build out your launch that can be repurposed - from slide decks to emails to content strategy. You’ll build out all of the assets for your launch with our support and templates.

    • Learn how to best generate qualified registrants for your launch + how to increase your conversion rates three times beyond the industry average.

    • Craft a binge-worthy pitch that makes it easy for your audience to say YES.

  • Phase 3: Client Retention + Expansion Between Launches

    While the launch cash infusions are great momentum for your business, we want to be sure you’re maintaining and expanding in between conversion events.

    During this phase you will…

    • Build out an “I’M IN” email marketing funnel to move followers to a buying decision with you.

    • Learn how to nurture + re-engage leads from past launches.

    • Develop an in-between launch content strategy that allows your audience to connect to you + positions you as the go-to in your industry.

    • Learn what it takes to create a rave-worthy experience for your clients from onboarding to offer delivery to relationships in the post-client era.

Oh and don’t forget about the swipe files and easy-to-use templates we’re including for you:

  • Launch slide decks 

  • Email sequences - launch and welcome series 

  • Lead tracking templates

  • Promotional captions + sales content

  • Sales page copy 

The Weber Co. Difference:

Let me level with you. It’s no secret that there are many experts you could go to to learn various different brand and launch strategies. 

Here at TWC, we’re known for:

  • Helping entrepreneurs build an irresistible brand that drives HELL YES action takers. 

  • Hand-on support because we know an ROI is important to you and you want to be able to get guidance for your business specifically.

  • Empowering you to leverage your authority within your business so that you hit and exceed your self-defined growth goals. 

Scared you’ll fail or that this won’t work for you? 

Jess was too. She came in and got to work, wanting to see an ROI quickly. She had a $30K launch in 45 days because she chose to invest in the opportunity of what she knew was possible for her.

Launch Evolution Academy is for you if:

  • You’re a coach, consultant, or freelancer who’s working to grow beyond $100K annually.

  • You’re ready to leverage your content to create more revenue.

  • You're ready to elevate how you present yourself in the market (and how you’re perceived).

  • You’re ready to refine your brand strategy and attract your most ideal clients.

  • You’re ready to scale your mid to high ticket offers. 

This is not for you if:

  • You are in the ideation phase of your business and your current audience size is 0.

  • You’re just creating content for the sake of creating content.

  • You aren’t willing to use your story to connect to your audience.

  • You think branding is visuals only and you don’t have a desire to create a messaging strategy.

  • You only sell low-ticket (or sell nothing at all) and are not willing to expand what you currently offer. 

Within 90 days of joining, you’ll have the system and tools you need to have completed your first launch.

Then we refine, tweak, repeat, and scale.

I’m our CEO, Steph Weber.

For the last decade, I’ve had the opportunity to walk alongside entrepreneurs and small businesses in incremental growth stages. The companies I’ve supported as an employee and as a hired strategist through The Weber Co. have hit major milestones from opening their doors, to multiple locations, to booked out months, and scaling to 7-figures and beyond.  

The process I’ve developed in working with entrepreneurs comes from the gap I recognized between brand strategy and marketing execution. Many entrepreneurs like to throw tactics without defining how their brand truly connects with the human beings who are buying whatever they offer. 

When you take the time to build a world-class brand strategy and allow that to fuel your marketing efforts, your strategies are maximized resulting in increased customer/client loyalty and higher conversion rates. 

Your brand deserves great attention to your disruptor-factors that allow you to stand out in any saturated industry, and let’s be honest, there is so much noise. But, here’s the thing. We want noise for your brand, and lots of it.