Case Study
Down to Earth Wellness Center
A center that has reimagined health care in a way that benefits YOU and prioritizes your well-being by providing a reset for your mind, body, and soul.
Down to Earth has a physical location in Greenwood, IN and offers a comprehensive list of wellness services from IV Therapy to injections to esthetics, and more.
Their vision is to have a wellness center dedicated to getting to the root cause, that’s full of warmth and good energy - where they could walk alongside their clients on their wellness journeys to a more full and vibrant life.
Dylan Godsave and his mom, Sarah Godsave, approached me in January 2021 with an idea to bring this center to life over the next few months. In our first conversation, Down to Earth was a mere dream that has since been brought to fruition with massive growth opportunities.
Needs when they came to us:
A full brand buildout that would lead all messaging efforts and support marketing efforts
Website copy
Email marketing and copy
A marketing strategy that focused first on awareness building and connection
Where we started:
When Dylan and Sarah first came to me, we started with working through the core elements of their brand - mission, vision, core values, positioning, overall experience. They had products for an apothecary which has since been combined with the wellness center as a whole.
Once we worked through the brand foundation, we moved on to website copy and internal messaging copy for emails and texts sent to clients for confirmation and appointment reminders.
The results:
In late summer of 2021, Down to Earth Wellness Center opened its doors in Greenwood, IN. They have expanded their team, their services, and have a big vision for more locations in the not-so-distant future.
(I can say from personal experience - this is an experience unlike any other. I’ve been several times for injections and IV therapy treatments - it’s so peaceful and I feel truly cared for every time I go).
Where they are now:
What they said about working with TWC:
“Because we invested heavily in our brand from the beginning, it has made our company stand out. We developed a great partnership with The Weber Co. and they pushed our team to think outside the box.”