Brands That Captivate Academy

What if you could become the authority in your industry for the thing you do, accelerating your income + opening doors of opportunity as you set a new standard and disrupt the status quo?

BRANDS THAT CAPTIVATE ACADEMY ™

The 6-month high-touch coaching program for service-based businesses ready to leverage their brand authority, have a marketing system that generates leads consistently, and increase their bottom line with an offer suite that’s rave-worthy.

Does one of these Sound like you?

I’m a service provider who’s experiencing a level of stagnancy, working to figure out the next best step.

I’m a freelancer who’s most definitely undercharging and I need to structure a premium offer and stop trading time for dollars.

I’m a coach who feels like I’m blending in in a saturated industry. 

If so, then this is likely familiar, too:

  • You’ve tried to create a messaging strategy that really speaks to your most ideal clients, but something still seems off. You’re here to shake things up in your industry and know your brand strategy needs to reflect the true impact you have on your clients. 

  • You feel like you've been in a pattern of stop-go-stop-go when it comes to the momentum of sales in your business. You’re ready for sustainability in your growth because you’ve realized this is actually a really sexy concept that contributes to your bigger vision.

  • You’re tired of the status quo, ready for a marketing strategy that goes beyond plug and play content templates. You’re here for a simple, omnipresent approach that connects to the clients that become clients for life. 

Having true strategy behind your brand, marketing, and sales is what’s been holding you back from the six-figure+ vision you have for this business.

Brands That Captivate Academy

is the launch pad for your next quantum leap.

  • After going through Offer Suite Refinement, Lyndsey cultivated packages for her Web Design & Development Business that led her to close a $15K client. Since then, Lyndsey has built a multi-six figure brand that serves clients like Marie Kondo.

  • After going through 30 Days to Clarity, Whitney doubled her income by redefining her message to better speak to who she serves. She went on to add on a new offer in her business, doing six-figures in sales in just 12 months.

Here’s how: The Authority Brands Framework

Phase 1

Defining Your Core Brand & Scalable Offer Suite

Your brand is the reason people say yes to a buying decision with you which means having a foundation here is crucial to *sexy* sustainability and your authority.

During this phase you will…

  • Cultivate a sustainable and impactful brand ecosystem with magnetic positioning to connect with your most ideal avatar.

  • Redefine your avatar and add on your avatar continuum, understanding who is best served by your brand.

  • Have a clearly defined signature offer and scalable offer suite packaged and positioned in a way to make waves in your industry.

  • Understand how creating a stellar customer experience journey fosters brand loyalty, builds trust, and increases retention and profit.

Phase 2

Defining Your Core Brand & Scalable Offer Suite

Visibility & Attraction are crucial steps to expanding your audience which is essential to your bottom line. In this phase, we’ll walk you through our “Followers to Raving, Paying Fans” method that leverages your authority and allows you to stand out in your industry.

During this phase, you will…

  • Understand how marketing and sales go hand in hand. You will develop your simple marketing funnel to lead your audience to a buying decision with you. 

  • Understand the fundamental components of creating and executing a direct communication strategy with your new and existing audience leveraging conversation and relationship building to lead to sales, engagement, registrations and collabs. 

  • Be able to create an adjustable collaboration strategy to implement consistently and increase brand awareness and visibility. 

  • Walk away with an understanding of the significance of conversion events for your business. You’ll understand how these can expedite the sales process and will help to establish credibility with your audience. 

Phase 3

Client Retention & Team Growth

Now that you’ve dramatically increased your revenue, it’s time to focus on retaining your current clients and expanding your team so that you can continue to operate in your zone of genius, leading the vision you have for your brand & business. 

During this phase, you will…

  • Establish how clients can continue working with you on a consistent basis.

  • Expand the client journey so that you focus on a “client for life” mentality. 

  • Learn how to determine your first 2-3 hires and how they will impact your bottom line.

  • Create a 30 day onboarding plan for new hires that will be supporting your business growth. 

What’s included?

  • Custom roadmap for your 6 month path

  • 1-1 support from a success coach with a monthly call and M-F Voxer access

  • Live feedback audits 

  • Membership program with step by step modules

  • Client only community

  • Weekly live group calls

  • Scripts, templates, and swipefiles to guide you

This IS great for you if:

  • You’re a service-based business owner who’s ready to make a bigger impact.

  • You’re on the fast track to burnout.

  • You’re tired of creating content and praying it goes viral or something to expand your reach. 

  • You want to become the go-to authority in your industry for what you provide. 

  • You’re ready to show up and take action.

This is not for you if:

  • You’re looking for a quick fix.

  • You aren’t willing to invest in yourself, your brand, or your clients. 

  • You’ve been in tons of other programs and claim “nothing works.”

  • You’re not an action-taker, you let excuses lead the way. 

  • You want to use paid ads, we don’t teach this strategy.

  • After going through 30 Days to Clarity, Leah determined that she needed to further niche her travel business to serve empty nest moms. This clarity led to tripling her total sales booked in just 12 months as a travel agent.

  • Niki joined BTC Academy just after starting her travel agency business. After establishing her brand message + who she really wanted to serve, she began executing our six-figure marketing & sales strategies which led to closing 6 clients within 60 days of joining our program. Since then, Niki has served hundreds of clients, obtained her IATA card, and has been on numerous sponsored trips.

Here’s what you really need (that no one is teaching).

  • A magnetic brand strategy that positions you as the authority in your industry for the thing you do.

  • A proven organic marketing system that generates leads consistently and increases your bottom line 

  • An offer suite that serves your clients at the highest capacity and expands your income month after month.

  • When Jessica came to us, she had been focused on growing her brand as a network marketer. She realized she wanted more and was ready to build her own coaching business. Within 45 days of enrolling in BTC, she had a $35K launch. Since that time, she's gained a number of new clients in a group program and premium 1-1 clients who continue to renew their contracts with her.

  • After going through 30 Days to Clarity + Offer Suite Refinement, Alysse finally got clear around her unique avatar and created an offer designed to serve them in a high capacity. Within 3 months, Alysse hit her goal of a 5-figure month. Since then, Alysse has also built a six-figure business as a money coach for millennials.

I’m our CEO, Steph Weber.

For the last decade, I’ve had the opportunity to walk alongside entrepreneurs and small businesses in incremental growth stages. The companies I’ve supported as an employee and as a hired strategist through The Weber Co. have hit major milestones from opening their doors, to multiple locations, to booked out months, and scaling to 7-figures and beyond.  

The process I’ve developed in working with entrepreneurs comes from the gap I recognized between brand strategy and marketing execution. Many entrepreneurs like to throw tactics without defining how their brand truly connects with the human beings who are buying whatever they offer. 

When you take the time to build a world-class brand strategy and allow that to fuel your marketing efforts, your strategies are maximized resulting in increased customer/client loyalty and higher conversion rates. 

Your brand deserves great attention to your disruptor-factors that allow you to stand out in any saturated industry, and let’s be honest, there is so much noise. But, here’s the thing. We want noise for your brand, and lots of it.